Seven Factors Why Messaging Apps are Important for Growing a Business

Successful companies have been dependent on communication to function and grow. On the downside of every innovation, another technology becomes obsolete.

In the present, the major breakthrough in business communication is the messaging platform. Messaging exploded in non-workplace dialogue over 10 years ago, together with the dominance of smartphones. Using messaging apps continues to blow up and is expected to reach over 2.48 billion users by 2021.

The swift adaptation of this technology has made messaging apps an important communication channel for dynamic businesses, especially those working to scale up their businesses.

Below are the seven factors that are driving the shift to mobile messaging over email, and other means of communication.

  1. Interaction and experience

Messaging, in nature, provides easier and faster collaboration between colleagues. Employees communicate in methods comparable to personal communication channels, minimizing unnecessary formality while making a comfortable experience.

For companies with teleworking, especially working from different parts of the globe, this is evidently useful. Rather than feeling detached from co-workers, remote workers become an integral part of the constant conversation and would not miss out on critical communication opportunities.

  1. Real-time updates

In an instance where an employee needs to ask a question and cannot find the colleague they are looking for, they can easily message the colleague privately and receive an immediate reply, no matter where they are. The colleague will be immediately notified in just a buzz, rather than waiting for wearying hours to get their response.

Unlike email, messaging provides an immediate response which saves precious time. This allows employees to make prompt decisions, especially when conversing in a group. Features like “at mentions” allow users to grasp instantly the attention of an individual with an alert.

  1. Increased transience

The approach of messaging apps lean casual, which makes conversations seem more personal and allows greater transience compared to emails.

Michael Hyatt, a productivity guru, reckons that his team’s implementation of messaging shrunk his emails by 83% in less than a week. With the context of the conversation provided in the channel, only less explanation is needed and concision can win through. A user can read the previous conversation and add to the discussion with little pressure to make a precisely worded message and hit “reply all.”

  1. Bi-directional

Unlike email, messaging allows group feedback in the form of reactions, comments, or replies. Employees need not read through the whole previous thread and can immediately insert to share ideas and input at any point of the conversation. A vast array of emojis and customization options allow businesses to bring a sense of playfulness and personality into the experience that other communication channels cannot.

  1. Search functionality

The messaging app experience includes features for tagging content, besides powerful search capabilities which allows employees to look for relevant posts, documents, and media. Users can search for the information they need in mere seconds.

  1. Analytics

Business messaging platforms offers rich analytics that can help executives identify the bottlenecks in communication, define a baseline, take actions, and measure the impact of the actions. The data collected helps leaders understand and analyze the effectiveness of productivity measures and show progress. While email platforms and other traditional communication channels cannot make these action-oriented insights.

  1. Mobile and ‘BYOD’

Employees spend more time accessing information and systems from their mobile gadgets. This has led to a ‘bring your own device’ (BYOD) movement, with 72% of companies allowing their staff to use their own smartphone or tablet during work.

Some people are still worried about privacy risks on messaging platforms. Yet still, the benefits of using this technology surpass the concerns.

By allowing employees to use messaging platforms on their smartphones, companies are now seeing enormous improvements in productivity and efficiency.

Messaging platforms allow enterprises to become more responsive, drives prompt decision-making, increases inclusivity of desk-less and remote workers, and helps reach the business scale efficiently.

 

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