WhatsApp Business App Launches Globally on iOS
- Written by TechXO Team
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WhatsApp is a well-known, well-loved messaging app that allows you to communicate with people all over the world. As long as you have their number, you will be able to contact them no matter what country you are in. Packed with end-to-end encryption, WhatsApp was the perfect application for those in long distance relationships or for those who had families abroad. It could even be used by companies with workers all over the world, as it has a group chatting feature. One of the reasons why users are drawn to the application, other than the safety of their data, is the fact that they are able to send and receive messages and being able to call without the need of prepaid credits. With the inclusion of being able to send media, it seems as if there is nothing that the WhatsApp messaging app could not do.
Now, the app is branching out. Recently, the company behind WhatsApp released a new application for iOS. Named WhatsApp Business, the app allowed business owners to make an account for their businesses and allow customers to communicate with them on the app itself. Beneficial for small to medium businesses and enterprises, this application opens up a lot of opportunities for businesses everywhere to be closer with their consumers by allowing more intimate communication.
WhatsApp Business is now coming out worldwide on iOS. The app launched on iOS last month, but it only came out in a limited number of countries. However, the WhatsApp Business has been available on Android since last year. Nevertheless, this allows iOS users to access the application and gain the benefits that Android users have been experiencing for a year now.
Contrasting the normal WhatsApp messaging app, the WhatsApp Business app allows business owners to set up a profile and share company details like their email or store address. The app also allows users to have access to greetings and away messages in order for them to efficiently manage interactions with their customers, especially those who constantly use WhatsApp as a means to contact them. The app also supports WhatsApp’s web interface, which allows bigger businesses to handle their customers more efficiently.
The app allows users to share information about your business that your customers may need to know, such as your business description, store and email addresses, and the business’s website. It also allows business owners to respond to their customers easily with effective messaging tools. The quick replies stated above is incredibly efficient in providing fast answers to questions that customers as frequently. You can also create greeting messages to introduce your customers to your business. If you are not available, you can take away messages to let them know when to expect a reply. All of these features make WhatsApp Business a promising application, especially for business owners having difficulty communicating with customers.
However, the WhatsApp Business app should not be mistaken with the WhatsApp Business API. The WhatsApp Business API is a paid service designed for much larger companies, which handle a greater number of customers on a day to day basis. This API enables bigger businesses to send out notifications like boarding passes and receipts, as well as respond to customer inquiries and concerns efficiently. The WhatsApp Business API is currently the only way that the WhatsApp company monetizes and funds itself.
The WhatsApp Business App has been changing the game for many business owners on Android for a year now. With its release on iOS, we can only expect the benefits to spread and affect more business owners all over the world. This innovation by WhatsApp allows for multiple business owners to access areas of the market that they previously were not able to.
The WhatsApp Business App is now available in these territories: India, Mexico, Indonesia, Brazil, Germany, the United Kingdom, and the United States. The application will be coming out across the rest of the world in the coming weeks and will be available in most countries by the end of the year.